SXSW 2015 BTTF Almanac

About This Project

If you’re a massive Back to the Future fan like we are, then you knew that the “future” full of hover boards, flying cars, hydrating pizzas, fax machines and tandem ties from BTTF 2 all existed on October 21, 2015. So to promote our new future of retail products, we recreated the sports almanac from the movie with a tech twist. Our Almanac predicts all of the major innovations from today’s biggest tech companies, as well as what we think is in store for the retail industry. We then hid our limited edition books around Austin, TX during SXSW 2015. Unfortunately 2015 is already behind us and while we don’t have flying cars yet, it’s still a pretty awesome time to be alive. That’s why we created this book, to dream about the future and see what comes next. We can’t wait.

Campaigns, New Technology, Retail