The Brigade team was hired by Material Insight to design the Ortho4D website. The biggest differentiator of their app was the 360 degree view that it offered, which can help orthodontists keep better patient notes. A 3D scrolling animation on their website seemed like the perfect element to convey the benefit of the product and help the startup company to stand out in their industry. It was also important that a potential client could see the interface and experience how easy it really was. For that, the Brigade team used HTML5 to create a simplified version of their UI that allowed a user to perform some simple interactions. Soon after the site launched the client was already getting requests for product demos.